Beatriz Díaz

Welcome to my Portafolio
Welcome to my design portfolio! I'm Beatriz Díaz, a passionate Product Design Manager with over 6 years of experience in product and strategic design, and 5 years specializing in furniture design.
I’m always looking to connect with fellow design professionals, collaborate on exciting projects, and explore new career opportunities.
Through my creative work, I strive to inspire, innovate, and deliver meaningful impact in every project I lead or contribute to.
CV
PROFESIONAL EXPERIENCE
The Walt Disney Company México
Manager Product Design
2024 - Present
Lead of the Product Design team for the Super Serve category, overseeing the primary Direct-to-Retail (DTR) partnerships in Mexico.
Responsible for developing creative strategies tailored to each retailer, including annual planning of properties, products, and campaigns.
Conduct trend analysis and product categorization across key categories such as home, beauty, apparel, toys, and more.
Sr. Product Designer
2023 - 2024
Responsible for the creative design strategy for the company’s key partners, including Walmart, Liverpool, and Betterware.
Oversee production coordination with partners’ suppliers and sublicensees, primarily based in China.
Manage product approvals through OPA and PLM systems.
Product Designer
2019 - 2023
Home Category Designer, responsible for developing creative concepts, mockups, and executive-level presentations.
Vonhaucke México
Sr. Product Designer
2015 - 2019
Responsible for the design and conceptual development of new in-house furniture lines, from initial ideation to final presentation.
Create detailed construction plans using AutoCAD and develop 3D models and technical drawings with Autodesk Inventor.
Produce high-quality renderings and visual assets for internal catalogs, presentations, and marketing materials.
EDUCATION
Tecnológico de Monterrey
2008 - 2012
Degree in Industrial Design.
GPA 3.7
Lorenzo de Medici Institute. Florence, Italy.
Jan 2011 - Jun 2011
Internship and accreditation of the seventh semester.
Parsons College "The New School"
Summer 2013
Intensive Program in Strategic Design and Product Design.
My Work
Here you will find a selection of my works. Explore my projects to learn more about what I do.